Which three consumer motivations are key to the VALS™ system?
A) faith, family, and finances
B) age, gender, and ethnicity
C) place of usage, time of usage, and frequency of usage
D) ideals, achievement, and self-expression
E) income, education, and geographic location

Question

Quizplus · Accepted Answer

The VALS™ system is based on psychological characteristics and motivations, and the three key motivations used in the system are ideals, achievement, and self-expression. Option D lists these three motivations which are correct. Option A lists faith, family, and finances which are not among the key motivations used in the VALS™ system. Option B lists age, gender, and ethnicity which are demographic factors rather than motivations. Option C lists usage-related factors which are not relevant to the VALS™ system. Option E lists demographic factors rather than motivations.

Which Three Consumer Motivations Are Key to the VALS™ System