Baby Boomers ________.
A) were born between 1965 and 1978
B) are currently in their 30s and 40s
C) are important to marketers because of the size and wealth of the segment
D) are 75 or older
E) are the parents of Generation X, not Generation Y

Question

Quizplus · Accepted Answer

Baby Boomers were born between 1946 and 1964, making them currently in their 56-74 age range. They are important to marketers because of their size (about 76 million in the US) and their accumulated wealth over the years.