Marketers must balance the ________ of mass marketing with the ________ of offering each individual customer exactly what he wants.
A) efficiency; effectiveness
B) effectiveness; efficiency
C) investment; cost
D) cost; investment
E) positioning; scale

Question

Quizplus · Accepted Answer

Marketers must balance the efficiency of mass marketing, which allows reaching a large audience at a lower cost, with the effectiveness of personalized marketing, which meets individual customer needs more precisely.

Marketers Must Balance the ________ of Mass Marketing with the ________

Marketers Must Balance the of Mass Marketing with the