Which of the following best describes the market segment referred to as the bottom of the pyramid (BOP)?
A) a national segment of lower income consumers
B) a national segment of non-native language speakers
C) a national segment of individuals with a high-school only education
D) a global segment of consumers who earn less than $2 per day
E) a global segment of children in lower income families

Question

Quizplus · Accepted Answer

The bottom of the pyramid (BOP) refers to a global segment of consumers who earn less than $2 per day. This segment is often overlooked by traditional marketers due to their low purchasing power, but represents a large market opportunity for businesses that can offer affordable products and services.

Which of the Following Best Describes the Market Segment Referred