What are the steps, in order, of the target marketing process?
A) segmentation, positioning, and targeting
B) segmentation, targeting, and positioning
C) targeting, segmentation, and positioning
D) targeting, positioning, and segmentation
E) positioning, segmentation, and targeting

Question

Quizplus · Accepted Answer

The target marketing process starts with segmentation to divide the market into distinct groups with common needs, characteristics, or behaviours. Next is targeting, which involves evaluating segments and selecting the most attractive one/s to focus on. Finally, positioning involves developing a unique marketing mix to influence how the target audience perceives the company's offering relative to competitors. Therefore, the correct order of the target marketing process is segmentation, targeting, and positioning.

What Are the Steps, in Order, of the Target Marketing