Which of the following best defines demographics?
A) statistics that can be used to segment populations on the basis of what people do with a product
B) statistics that can be used to segment populations on the basis of when people use a product
C) qualitative data that can be used to explain why seemingly homogeneous consumer groups do not share core characteristics
D) statistics that can be used to segment populations on the basis of shared attitudes, opinions, and interests
E) statistics that measure observable aspects of a population

Question

Quizplus · Accepted Answer

Demographics refer to measurable characteristics of a population, such as age, gender, income, education level, marital status, etc. These statistics can be used to segment populations for marketing purposes, as different demographic groups may have different needs, preferences, and behaviors. A and B refer more to usage behavior, while C and D deal with psychographic or behavioral factors, which are different from demographics.

Which of the Following Best Defines Demographics