When beginning a CRM implementation, a company should focus on the ________ of the CRM project before considering possible technology solutions.
A) cloud
B) database
C) client
D) goals
E) none of the above

Question

Quizplus · Accepted Answer

Before considering technology solutions, a company should focus on determining the goals and objectives of the CRM project. This includes identifying the specific business processes that need improvement and determining what data needs to be collected and analyzed to achieve those goals. Only once these goals are clearly defined can a company begin to explore technology solutions that will support those objectives.

When Beginning a CRM Implementation, a Company Should Focus on the ________