You are the manager of Impromptu Printing, a leading print shop. Impromptu's resources include a highly experienced staff and state-of-the-art printing presses. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering a same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision?
A) You have failed to take into account resource immobility.
B) Customers tend to have negative opinions of firms that imitate other firms.
C) Employees are often resistant to changes in strategy.
D) Your business is not organized to capture value.

Question

Quizplus · Accepted Answer

One of the critical assumptions of the resource-based view is resource immobility, or the idea that resources are "sticky" and hard to replicate. By offering a service that you do not have the resources to provide, you risk disappointing and alienating your customers, which could lead to further losses of market share.

You Are the Manager of Impromptu Printing, a Leading Print