As manager of a relatively new company, you are tasked with analyzing company resources to identify core competencies capable of supporting a competitive advantage. Which of the following resources is most likely to generate a competitive advantage?
A) new production facilities
B) large cash holdings
C) stockpile of supplies
D) enthusiastic company culture

Question

Quizplus · Accepted Answer

Competitive advantage is more likely to spring from intangible resources, such as an energetic and enthusiastic company culture, than from tangible resources, such as buildings, capital, or supplies.

As Manager of a Relatively New Company, You Are Tasked