According to the resource-based view, a firm that differentiates itself from its competitors through its personalized approach to customer service is likely to sustain its competitive advantage for a long time.

Question

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Resource immobility, or the idea that differences in resources and capabilities are difficult to replicate and can last a long time, is one of the two critical assumptions of the resource-based view of the firm.

According to the Resource-Based View, a Firm That Differentiates Itself