Threadbare Industries is a new high-end textile company that has raised sufficient capital from multiple sources. It is planning to use its capital to purchase certain assets. Which of the following assets will be the most difficult for Threadbare Industries to acquire using its capital?
A) a new CEO
B) software
C) a lease for a new building
D) brand name

Question

Quizplus · Accepted Answer

A brand name will be the most difficult for Threadbare Industries to build merely using its capital. Tangible assets, such as buildings or computer servers, can be bought on the open market by any comers who have the necessary cash. However, a brand name must be built, often over long periods of time.

Threadbare Industries Is a New High-End Textile Company That Has