If Toshiba buys a Xerox copier and then takes it apart to determine how well Toshiba's components perform compared to Xerox's, this is an example of
A) statistical process control.
B) competitive market research.
C) process capability.
D) competitive product analysis.
E) quality ownership.

Question

Quizplus · Accepted Answer

This is an example of competitive product analysis, where a company purchases a competitor's product to evaluate its features and components in comparison to their own products.

If Toshiba Buys a Xerox Copier and Then Takes It