In the selling process, which of the following activities would occur first (before all the others):
A) answering objections.
B) determining customer needs.
C) delivering a sales presentation.
D) closing the sale.

Question

Quizplus · Accepted Answer

Before delivering a sales presentation or answering objections, it is important to determine the needs of the customer. Understanding the customer's needs and wants can help tailor the sales pitch and make it more effective. Closing the sale should also come after addressing any objections, so determining customer needs should be the first step in the selling process.

In the Selling Process, Which of the Following Activities Would