Implementing a target-audience orientation within an organization usually involves
A) diffusing responsibility to the functional units
B) effective plans and planning system support
C) trying to reduce the impact of drastic change
D) A vice president of marketing to be the organization's highest marketing executive and is responsible for creating the climate for marketing
E) better pay and rewards for all employees

Question

Quizplus · Accepted Answer

Implementing a target-audience orientation requires effective plans and planning system support to ensure that the organization can effectively reach and engage its target audience.

Implementing a Target-Audience Orientation Within an Organization Usually Involves