Organizing marketing by the multinational organization model means
A) separate and autonomous programs are needed for each country
B) ethnic market segments do not merit treatment as mini-nations
C) a single universal strategy can fit every nation
D) programs for the poor should be the same worldwide
E) the marketing function is headquartered in a single country

Question

Quizplus · Accepted Answer

The multinational organization model involves creating separate and autonomous marketing programs tailored to the specific needs and conditions of each country, rather than applying a universal strategy.

Organizing Marketing by the Multinational Organization Model Means