When introducing marketing to an organization, initial marketing projects should have:
A) a high level of investment to get the biggest impact
B) a long period of duration to convey the full impact of the a marketing orientation
C) a high impact on making or saving money for the institution
D) a low financial impact in case it doesn't work so the organization has less risk
E) low visibility so that if it fails the Board won't notice

Question

Quizplus · Accepted Answer

Initial marketing projects should demonstrate a high impact on making or saving money to prove the value of marketing to the organization and justify further investment.

When Introducing Marketing to an Organization, Initial Marketing Projects Should