Which of the following is FALSE?
A) While the level of measurement is not overly important from a statistical point of view, the level of measurement is crucial for interpretation of results.
B) A halo effect occurs when there is carryover from one judgment to another in the scaling procedure.
C) Item analysis is a procedure whereby each test item is evaluated to determine whether that item effectively discriminates among subjects and therefore should be included in the final version of the instrument.
D) By establishing the reliability of a scale, a researcher also establishes its validity.
E) The validity of a scale is always an inference.
Correct Answer:
Verified
Q24: Item analysis
A) tells the researcher that a
Q25: Item analysis is
A) based on the proposition
Q26: Which of the following is FALSE?
A) Marketers
Q27: There are 50 items in a summated
Q28: The three basic uncorrelated dimensions which account
Q29: When using the semantic differential technique, marketers
Q30: The product-moment correlations of ten Likert
Q31: Which of the following pairs is not
Q32: The semantic differential adjective pair "helpful-unhelpful" is
Q33: Which of the following is FALSE?
A) A
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