Which of the following pairs is not appropriate for anchoring a semantic differential scale item in a marketing application?
A) Good-bad
B) Unbelievable-believable
C) able to attract attention-unable to attract attention
D) Fluffy-hard
E) all of the above could be used

Question

Quizplus · Accepted Answer

All the pairs listed (Good-bad, Unbelievable-believable, able to attract attention-unable to attract attention, Fluffy-hard) could be used in a semantic differential scale in various marketing applications to measure perceptions, attitudes, or feelings about a product or brand. The appropriateness of each pair depends on the specific context of the study and what aspect of the consumer's perception is being measured.

Which of the Following Pairs Is Not Appropriate for Anchoring