Which of the following is FALSE?
A) A Likert scale is an example of a comparative rating scale.
B) A semantic differential scale is an example of an itemized scale.
C) When using graphic rating scales, individuals indicate their rating by placing a check at the appropriate point on a line that runs from one extreme of the attribute to the other.
D) Itemized scales are similar to graphic scales in that individuals make their judgments independently.
E) Comparative scales involve relative judgments.

Question

Quizplus · Accepted Answer

A Likert scale is an example of an itemized rating scale, not a comparative rating scale. Comparative scales involve comparing one item to another, whereas a Likert scale measures one item's attribute level independently.

Which of the Following Is FALSE