The use of sales analysis to periodically evaluate a firm's marketing efforts through studying sales, profit margins, and costs by market target is an example of
A) feedback.
B) control.
C) adaptation.
D) assessment review.

Question

Quizplus · Accepted Answer

Sales analysis is a form of feedback because it provides information about the effectiveness of marketing efforts. This information can be used to make adjustments to marketing strategies and improve results.

The Use of Sales Analysis to Periodically Evaluate a Firm's