When a manufacturer of high-speed modems monitors customer satisfaction through a mail survey of recent buyers, it deals with which part of the marketing environment?
A) Feedback
B) Adaptation
C) Controllable factors
D) Uncontrollable factors

Question

Quizplus · Accepted Answer

Feedback is part of the marketing environment that involves gathering information from customers to assess their satisfaction and make necessary improvements.

When a Manufacturer of High-Speed Modems Monitors Customer Satisfaction Through