A major credit card provider views any form of payment (including cash, debit cards, and checks ) as competition. This firm is defining its competition
A) in generic terms.
B) from a marketing mix perspective.
C) in narrow terms.
D) from a strategic perspective.

Question

Quizplus · Accepted Answer

The firm is defining its competition in generic terms by considering all possible forms of payment as competition, not just other credit card providers. This broad perspective encompasses any alternative that customers might use instead of the firm's credit cards.

A Major Credit Card Provider Views Any Form of Payment