A firm produces one model exercise machine, which is very successful. It believes this machine will continue to be popular for at least five years. Therefore, no other products are being planned for introduction. The firm argues that "if it isn't broken, don't fix it." The firm is engaged in
A) market segmentation.
B) marketing strategy adaptation.
C) target marketing.
D) marketing myopia.

Question

Quizplus · Accepted Answer

The firm is exhibiting marketing myopia by focusing solely on the current successful product without considering future changes in consumer preferences or market conditions.

A Firm Produces One Model Exercise Machine, Which Is Very