The Following Questions are linked to this scenario: As vice-president of marketing of a major appliance manufacturer (that specializes in refrigerators and ranges), you are considering various alternative organizational forms for the marketing function.
-One alternative structure would be based upon satisfying two criteria: (1) minimizing total personnel costs, and (2) having clear lines of authority and responsibility. The most appropriate organization form on the basis of these criteria is
A) market-oriented.
B) mixed.
C) product-oriented.
D) functional.

Question

Quizplus · Accepted Answer

A functional organizational structure is most appropriate when the goal is to minimize total personnel costs and ensure clear lines of authority and responsibility. This structure organizes the company based on the main activities or functions performed, such as marketing, finance, and production, allowing for specialization and efficiency.

The Following Questions Are Linked to This Scenario: as Vice-President