A personal computer manufacturer generates consumer loyalty through the use of direct marketing, Web-based ordering, high levels of customer service, and low prices due to its assuming wholesale and retail functions. These strategic elements constitute its
A) marketing plan.
B) market segmentation approach. .
C) marketing mix.
D) differential advantage

Question

Quizplus · Accepted Answer

The strategic elements described—direct marketing, Web-based ordering, high levels of customer service, and low prices due to assuming wholesale and retail functions—create a unique value proposition that distinguishes the manufacturer from its competitors. This unique value proposition is known as a differential advantage, as it differentiates the company in the market and generates consumer loyalty.

A Personal Computer Manufacturer Generates Consumer Loyalty Through the Use