Without a differential advantage, a company would have a
A) poorly integrated marketing plan.
B) limited target market.
C) "me-too" philosophy.
D) mass-market orientation.

Question

Quizplus · Accepted Answer

A differential advantage is what sets a company's product or service apart from its competitors. Without it, a company might adopt a "me-too" philosophy, meaning it offers products or services that are very similar to those of its competitors, without any unique features or benefits.

Without a Differential Advantage, a Company Would Have a