Objectives relating to the time span between a customer's ordering merchandise and its receipt, and customer satisfaction ratings are examples of
A) overall objectives.
B) marketing objectives.
C) short-term objectives.
D) long-term objectives.

Question

Quizplus · Accepted Answer

These objectives are specific to the marketing function, focusing on customer service and satisfaction, which are key aspects of marketing goals.

Objectives Relating to the Time Span Between a Customer's Ordering