A firm finds that its customers' needs vary significantly by their industry focus. The optimal marketing organization should be
A) functional.
B) market-oriented. .
C) product-oriented.
D) matrix-oriented

Question

Quizplus · Accepted Answer

A market-oriented organization structure is optimal when customer needs vary significantly by industry, as it allows the firm to tailor its marketing strategies to the specific needs and characteristics of different customer segments.

A Firm Finds That Its Customers' Needs Vary Significantly by Their