About 160 manufacturers use about one-half of all general-purpose synthetic rubber. To marketers, this group comprises what segment?
A) Benefit
B) Personal demographic
C) Consumer lifestyle
D) Heavy half

Question

Quizplus · Accepted Answer

The term "heavy half" refers to the segment of consumers or users who account for a disproportionately large part of the market consumption or demand. In this context, the 160 manufacturers using about one-half of all general-purpose synthetic rubber are considered the "heavy half" because they represent a significant portion of the market's consumption.

About 160 Manufacturers Use About One-Half of All General-Purpose Synthetic