A copier marketer has organized its sales force on a market basis with a separate sales force for manufacturers, retailers, and the government. Its strategy is based on
A) benefit segmentation.
B) geographic segmentation.
C) the heavy-half theory.
D) personal demographics.

Question

Quizplus · Accepted Answer

The Answer of A copier marketer has organized its sales force on a market basis with a separate sales force for manufacturers, retailers, and the government. Its strategy is based on
A) benefit segmentation.
B) geographic segmentation.
C) the heavy-half theory.
D) personal demographics.

A Copier Marketer Has Organized Its Sales Force on a Market