Which statement about the heavy-half theory is NOT correct?
A) Less than 20 percent of a market can account for 80 percent or more of a product's purchases.
B) The heavy-half theory does not apply to organizational consumers.
C) The heavy-half segment may have greater competition than light-usage segments.
D) The heavy-half segment may require different product attributes than regular or light-usage segments.

Question

Quizplus · Accepted Answer

The heavy-half theory can apply to both individual and organizational consumers, suggesting that a small portion of consumers (whether individuals or organizations) can account for a large portion of purchases. This theory is not limited to individual consumer behavior.

Which Statement About the Heavy-Half Theory Is NOT Correct