In contrast to the VALS 2 model of consumer behavior, the Social Styles model
A) studies the behavior of organizational consumers.
B) divides consumers into eight segments on the basis of self-orientation and resources.
C) assumes that resources increase from youth to middle age and then decline with old age.
D) presupposes that makers are the largest group.

Question

Quizplus · Accepted Answer

The Social Styles model focuses on the behavior of organizational consumers, unlike the VALS 2 model which is more oriented towards individual consumer behavior based on psychological traits and values.

In Contrast to the VALS 2 Model of Consumer Behavior