A firm can modify its marketing strategy to speed up the rate of adoption by stressing that the product has high risk and is a major innovation.

Question

Quizplus · Accepted Answer

Stressing that a product has high risk and is a major innovation may actually slow down the rate of adoption, as consumers tend to be cautious about adopting products that are perceived as risky or significantly different from existing alternatives. A more effective strategy might involve highlighting the product's benefits, reliability, and compatibility with existing user needs and practices.

A Firm Can Modify Its Marketing Strategy to Speed Up