The proposed length of a test market should have no relationship to the average purchase rate for a product.

Name: The proposed length of a test market should have no relationship to the average purchase rate for a product.
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Question

Quizplus · Accepted Answer

The length of a test market should be related to the average purchase cycle of the product to ensure that enough data on consumer buying behavior and repeat purchases can be collected for accurate analysis.

The Proposed Length of a Test Market Should Have No