Innovators are the first part of the mass market to buy a new product.
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Q141: The test marketing stage requires a larger
Q142: Too long a test market can result
Q143: While the diffusion process analyzes an individual's
Q144: A firm can modify its marketing strategy
Q145: The diffusion process spans all stages of
Q147: The diffusion process describes market segments on
Q148: Products that reach the late majority and
Q149: Mature products can be used as cash
Q150: While firms require systematic new-product planning strategies,
Q151: a. Differentiate between a minor innovation and a
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