The diffusion process describes market segments on the basis of the market penetration rate for a new product.

Name: The diffusion process describes market segments on the basis of the market penetration rate for a new product.
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The diffusion process in marketing refers to the manner in which new products are adopted by a market over time, which inherently involves segmenting the market based on the rate at which different groups adopt the new product.

The Diffusion Process Describes Market Segments on the Basis of the Market