The beginning of the maturity stage of the product life cycle is characterized by the highest industry profits.
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Q119: When products reach the late majority and
Q120: If proper marketing efforts are employed, all
Q121: A minor innovation to one firm can
Q122: A firm trying to speed up the
Q123: Although major innovations are generally more risky
Q125: The product life-cycle concept suggests that decline
Q126: A firm with an established distribution network
Q127: A product can be both an absolute
Q128: Studies of new-product failure by different researchers
Q129: A firm must go through all stages
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