When products reach the late majority and laggard markets, they are in the maturity stage of the product life cycle.

Name: When products reach the late majority and laggard markets, they are in the maturity stage of the product life cycle.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, sales growth slows or levels off as the product reaches saturation in the market, which typically includes the late majority and laggard segments.

When Products Reach the Late Majority and Laggard Markets, They