A minor innovation to one firm can be considered as a major innovation to another.
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Q116: The diffusion process describes the procedure an
Q117: A firm seeking to attract consumers in
Q118: The early majority stage of the diffusion
Q119: When products reach the late majority and
Q120: If proper marketing efforts are employed, all
Q122: A firm trying to speed up the
Q123: Although major innovations are generally more risky
Q124: The beginning of the maturity stage of
Q125: The product life-cycle concept suggests that decline
Q126: A firm with an established distribution network
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