The product life-cycle concept suggests that decline is inevitable, and that a firm cannot manage the product life cycle to prolong the maturity stage and forestall decline.

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Quizplus · Accepted Answer

The product life-cycle concept does suggest that products go through stages including introduction, growth, maturity, and decline. However, firms can implement strategies such as product improvements, market expansion, and modifications to prolong the maturity stage and potentially forestall or reverse decline.

The Product Life-Cycle Concept Suggests That Decline Is Inevitable, and That