A brand manager who works for the Gillette Company has been assigned one project to handle and can be expected to:
A) set the product's operational budget.
B) develop plans by which the sales force will market the product to wholesalers and retailers.
C) draft advertising plans for the product.
D) establish sales goals for the product.
E) do all of the above.

Question

Quizplus · Accepted Answer

A brand manager's role typically encompasses a wide range of responsibilities, including setting operational budgets, developing marketing plans for the sales force, drafting advertising strategies, and establishing sales goals for the product. Therefore, "do all of the above" accurately reflects the diverse tasks a brand manager at a company like Gillette would undertake.

A Brand Manager Who Works for the Gillette Company Has