Which of the following statements about brand managers is True?
A) The position is being modified in many companies and has been abolished in others.
B) Brand managers have authority over the sales force that will sell the product to wholesalers and retailers.
C) Brand managers typically have great responsibility and great authority.
D) Brand managers are not typically responsible for any facet of product advertising.
E) Brand managers control costs, prices, and advertising budgets.
Correct Answer:
Verified
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