In a company like General Mills where there are many different brands and types of products, the executive responsible for planning a complete marketing program for one brand or a small group of similar products is called a(n) _____ manager.
A) venture
B) brand
C) commercializing
D) field
E) marketing

Question

Quizplus · Accepted Answer

The executive responsible for planning a complete marketing program for one brand or a small group of similar products in a company like General Mills is called a brand manager. Brand managers focus on the development and marketing strategies specific to a single brand or a closely related group of products.

In a Company Like General Mills Where There Are Many