For which of the following new products will the degree of trialability be greatest?
A) scratch-resistant prescription eyeglasses with ultraviolet protection built into the lenses
B) fat-free Ritz crackers
C) a home gymnasium unit that stores easily under the bed
D) a pickup truck that runs on natural gas
E) a fire insurance policy that protects against terrorists' activities

Question

Quizplus · Accepted Answer

Fat-free Ritz crackers have the greatest degree of trialability because consumers can easily try them without significant cost, effort, or commitment. This contrasts with the other options, which involve higher costs, more commitment, or are less tangible, making them harder to try out.

For Which of the Following New Products Will the Degree