In the process of diffusion, a(n) _____ is a person who seeks to accelerate the spread of a given innovation.
A) idea orchestrator
B) change agent
C) adaptation force
D) idea catalyst
E) idea generator

Question

Quizplus · Accepted Answer

A change agent is specifically involved in facilitating, promoting, and ensuring the adoption of innovations within a group or organization, thereby accelerating the spread of the innovation.

In the Process of Diffusion, A(n) _____ Is a Person