_____ purchase a new product after innovators, but sooner than other consumers.
A) Early majority members
B) Late majority members
C) Late adopters
D) Early adopters
E) Early minority members

Question

Quizplus · Accepted Answer

Early adopters purchase a new product after innovators but before the early majority and other later groups. They are willing to take some risk to try new technologies or products but do so after the initial innovators have tested them.

_____ Purchase a New Product After Innovators, but Sooner Than