In which of the adopter categories will opinion leaders most likely be found?
A) early adopters
B) innovators
C) laggards
D) early majority
E) late majority

Question

Quizplus · Accepted Answer

Early adopters are typically the opinion leaders within any given social system. They have a higher degree of opinion leadership compared to other categories, influencing the early majority and others to adopt innovations.

In Which of the Adopter Categories Will Opinion Leaders Most