Which form of persuasion works most effectively with members of the late majority group?
A) television advertising
B) personal selling
C) billboard advertising
D) radio advertising
E) word-of-mouth communication

Question

Quizplus · Accepted Answer

Word-of-mouth communication is most effective with the late majority group because they tend to be more skeptical of new products and rely heavily on the opinions and experiences of others they trust before making a decision.

Which Form of Persuasion Works Most Effectively with Members of the Late