The ad for Actimel, a dairy-based probiotic supplemental beverage, emphasized that the drink was ten times more beneficial than yogurt at strengthening the body's natural defenses. The ad emphasized which characteristic of Actimel?
A) relative advantage
B) trialability
C) complexity
D) aesthetics
E) compatibility

Question

Quizplus · Accepted Answer

The ad emphasizes Actimel's relative advantage over yogurt by stating it is ten times more beneficial at strengthening the body's natural defenses, highlighting its superior effectiveness or benefits compared to a similar product.

The Ad for Actimel, a Dairy-Based Probiotic Supplemental Beverage, Emphasized