Internet supermarkets where a customer can place an order and have it delivered to his or her house at a convenient time are a new service that is growing in popularity and availability. One of the factors that is helping its diffusion is the fact that so many Americans describe themselves as "time-poor." The online supermarkets will shorten the time required for shopping for groceries and have a strong _____ characteristic, which will positively affect its adoption rate.
A) aesthetics
B) compatibility
C) economy
D) complexity
E) flexibility

Question

Quizplus · Accepted Answer

The correct answer is compatibility because the service matches well with the current needs and lifestyles of many Americans who describe themselves as "time-poor." This means the service is compatible with their existing values, past experiences, and needs, making it more likely to be adopted.

Internet Supermarkets Where a Customer Can Place an Order and Have